digital

digital

american express

suzuki_logo

CHOOSING 
THE DESTINY

Transport yourself to a journey of emotions. The destination: a world where power and discovery expand your horizons. In launching this campaign, we based the narrative on intense aspirational communication. Messages so powerful that it would be hard to overlook, thus inviting the question: How far can American Express take you? We fused these concepts with the magic of digital art, where every detail wove a visual story that transcended the conventional. In the end, we succeeded in creating an experience that invited exploration into an unlimited world of choices and possibilities.

Digital campaigns | American Express

Areas: 

Brand

Art direction

Digital art

Digital campaigns

Communication

CONCEPT | EMPOWERMENT

UNLEASH YOUR
POTENTIAL

american express sketch insignia multimediaamerican express sketch insignia multimediaamerican express sketch insignia multimedia
american express moodboard insignia multimedia
american express moodboard insignia multimediaamex moodboard insignia multimediaamex moodboard insignia multimedia
american express moodboard insignia multimediaamex moodboard insignia multimediaamex moodboard insignia multimedia
american express moodboard insignia multimediaamex moodboard insignia multimediaamex moodboard insignia multimedia
moodboard

Pixels defining 
an idea.

MASTERY OF
ELEMENTS

Every pixel in the design was precisely defining an immersive user experience, becoming a vivid reflection of the concept we had in mind.

american express web design insignia multimedia
american express sketch insignia multimedia

Desencadenando
posibilidades

The brainstorming marked the beginning of our creative phase, a moment where we unleashed imagination and allowed ideas to trigger a vision of limitless and unrestricted life.

#322f31

#8c929a

#1d71b8

#1a2954

concept

UNFORGETTABLE EXPERIENCES

concepto

rally

american_express_sketch_grid_insignia_multimedia

digital 
ART 

A WORLD OF
POSSIBILITIES

american express world service insignia multimediaamerican express world service insignia multimediagrupo maya 1 insignia multimedia
american express mundo insignia multimediaamerican express mundo insignia multimediagrupo maya 2 insignia multimedia
american express sketch insignia multimediaamerican express sketch insignia multimediagrupo maya 3 insignia multimedia
american express mundo insignia multimediaamerican express arte digital insignia multimediagrupo maya 3 insignia multimedia

slogan

INTENSELY
ASPIRATIONAL

PRESET CAMPAIGN SLOGAN BEGINNING
AMERICAN EXPRESS

DESTINATION (PLACE) - DESTINY (FUTURE)
PLAY ON WORDS

EMPOWERMENT
MAKE THEM FEEL THE POWER OF CHOICE

Images and content 
American Express Mexico

The brand, symbols, and logo are the property of American Express Company México, S.A. de C.V. and their respective authors.
© 2006. American Express Company México, S.A. de C.V. All rights reserved.

american express mockup insignia multimedia
american express mockup insignia multimedia
american express mockup insignia multimedia

the result

UNFORGETTABLE
EXPERIENCES

american express web design insignia multimediaamerican express web design insignia multimediaamerican express web design insignia multimedia
american express web design insignia multimediaamerican express web design insignia multimediaamerican express web design insignia multimedia
american express campania email insignia multimediaamerican express campania email insignia multimediaamerican express email insignia multimedia
american express web design insignia multimediaamerican express web design insignia multimediaamerican express web design insignia multimedia
american express campania email insignia multimediaamerican express campania email insignia multimediaamerican express email insignia multimedia
american express campania email insignia multimediaamerican express campania email insignia multimediaamerican express email insignia multimedia
american express campania email insignia multimediaamerican express campania email insignia multimediaamerican express email insignia multimedia
american express mockup insignia multimedia
american express mockup insignia multimedia
american express mockup insignia multimedia

CREDITS

Client

American Express

RAZNT 

Design

Art direction

Adrián Ríos

Animation 

Eugenia Stepanián

Adrián Ríos

Interactive

Web design

Adrián Ríos

Front End

Eugenia Stepanián

RAZNT