digital

digital

suzuki

suzuki_logo_insignia_multimedia

Take
command

Alongside Suzuki, we had a very clear goal: to place each user behind the wheel of a Suzuki SX4, taking them on an exciting digital journey. We captured the essence of the car, placing it at the center of attention, and complemented it with meticulously selected visual elements to offer a unique experience. To materialize our vision, we studied the language of a real co-driver and fused it with the dynamics of the images. This is how each interaction became a direct passage to the heart of the thrilling world of WRC rally.

Digital campaign | Suzuki WRC

Areas: 

Brand

Art direction

Digital art

Digital campaign

Communication

concept | rally wrc

NATURALy
dinamic

suzuki sx4 wrc sketchsuzuki sx4 wrc sketchsuzuki sx4 wrc sketch
suzuki wrc insignia multimedia
suzuki moodboard insignia multimediasuzuki moodboard insignia multimediasuzuki moodboard insignia multimedia
suzuki moodboard insignia multimediasuzuki moodboard insignia multimediasuzuki moodboard insignia multimedia
suzuki moodboard insignia multimediasuzuki moodboard insignia multimediasuzuki moodboard insignia multimedia
moodboard

WRC Rally in
every detail

lines and 
curves

We blended racing lines
with route lines to delve
into the world of rally

suzuki_web_design_insignia_multimedia
suzuki sx4 wrc sketch

Capturing the
dynamism of Suzuki

We compiled adrenaline-filled images of speed to showcase what only the SX4 can offer.

#d5ebc1

#ffcd25

#272928

#565c10

concept

adrenaline

concepto

adrenalina

suzuki sx4 wrc sketch

countdown

START AND
FINISH LINES

suzuki wrc graphs insignia multimediasuzuki wrc graphs insignia multimediasuzuki wrc insignia multimedia
suzuki wrc graphs insignia multimediasuzuki wrc graphs insignia multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki wrc insignia multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki wrc insignia multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki wrc insignia multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki wrc insignia multimediasuzuki wrc insignia multimedia

Images and content 
Suzuki Mexico

The brand, symbols, and logo are the property of Suzuki Motor de México, S.A. de C.V. and their respective authors. 
© 2009. Suzuki Motor de México, S.A. de C.V. All rights reserved.

design

website

diseño

website

suzuki_wrc_subtitulo_2_insignia_multimedia

BURSTS OFEXCITEMENTIN EVERY CLICK

The roar of the Suzuki SX4 engine echoes through every corner of the screen, where adrenaline envelops enthusiasts in every interaction.

the goal

SPEED IN
EVERY PIXEL

suzuki wrc insignia multimediasuzuki_wrc_insignia_multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki_wrc_insignia_multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki_wrc_insignia_multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki_wrc_insignia_multimediasuzuki wrc insignia multimedia
suzuki wrc insignia multimediasuzuki wrc insignia multimediasuzuki wrc insignia multimedia
suzuki_wrc_insignia_multimedia
suzuki_wrc_insignia_multimedia

credits

Client

Suzuki de México

Sport Car

Design

Art direction

Adrián Ríos

Animation 

Eugenia Stepanián

Adrián Ríos

Interactive

Web design

Adrián Ríos

Front End

Eugenia Stepanián

Sport Car